A professional competitor intelligence platform designed to track market developments, analyze customer sentiment, and uncover critical business implications.

Vallience Privacy Notice

Last updated: 13 August 2026

This Privacy Notice explains how Vallience collects, uses, stores and shares personal information.

Vallience is a business and competitor intelligence service. It researches organisations using publicly accessible and, where applicable, licensed third-party sources, then uses automated tools to produce intelligence assessments for business users.

For the purposes of UK data protection law, the controller is:

Daniel Warnock trading as Vallience

United Kingdom

Email: info@vallience.co.uk

1. Scope of this notice

This notice applies to personal information processed when:

You visit or use the Vallience website or application.
You create or manage a Vallience account.
You provide onboarding or organisation information.
You add a competitor or request a competitor scan.
You communicate with us.
Information about a person appears incidentally in publicly reported business information used by Vallience.

Vallience analyses organisations rather than individuals. It is not designed to create personal profiles or monitor people independently of the organisations being researched.

2. Information we collect

The information we process depends on how you interact with Vallience.

Account information

When you create or use an account, we may collect:

Your name.
Your email address.
Authentication and account identifiers.
Your job title, department or professional role.
Your organisation or business name.
Your account and communication preferences.

Onboarding and organisation information

During onboarding, we may collect:

Organisation name.
Website address.
Industry or sector.
Organisation size.
Country or primary operating region.
Your role in the organisation or assessment process.
Your stated goals for using Vallience.
Your preferred timescale for completing an assessment.

Competitor and scan information

When you use Vallience to research a competitor, we may collect:

The competitor's name.
Its website address.
Notes or reasons you provide for researching it.
Scan requests and scan status.
Research evidence, source references and publication dates.
Assessments and reports created from the scan.
Your history of scans and assessments.

Communications

If you contact us, we may collect:

Your contact details.
The contents of your message.
Information needed to investigate and respond to your request.
Records of support and privacy correspondence.

Technical and usage information

When you use Vallience, we may collect technical information necessary to operate, protect and understand the service, such as:

IP address.
Browser and device information.
Login and session information.
Dates and times of activity.
Features or pages used.
Error, diagnostic and security information.

Some of this information may be collected through cookies or similar technologies. Our Cookie Notice explains which technologies are actually used and how you can manage optional choices.

Payment information

If Vallience introduces paid subscriptions, payments may be handled by a third-party payment provider.

We may receive payment status, subscription type, transaction identifiers and billing information. We would not normally receive or store complete payment-card details ourselves.

This section applies only when payment functionality is available.

3. Business intelligence information

Vallience researches organisations using publicly accessible and, where applicable, licensed information.

Sources may include:

Company websites.
Official announcements and press releases.
Reputable news and media publications.
Public company registers and filings.
Publicly accessible business databases.
Other lawful public or licensed sources relevant to a competitor scan.

The sources used may vary according to the organisation and the scope of a scan.

Where available, Vallience retains source attribution and publication dates so users can examine the evidence supporting an assessment.

4. References to individuals

Vallience analyses organisations rather than individuals.

A report may name a person where their professional identity is materially relevant to a significant, publicly reported business event. Examples include the appointment, departure or replacement of a senior executive or founder.

In these circumstances, Vallience may process limited professional information such as:

The person's name.
Their professional role.
Their organisation.
The publicly reported event.
A relevant public statement.
The source and publication date.

Vallience does not intend to:

Create standalone personal profiles.
Monitor people independently of an organisation.
Collect private contact information.
Collect information about private or family life.
Infer sensitive personal characteristics.
Evaluate a person's character or private behaviour.
Include personal social activity unrelated to the organisation's business.
Speculate about personal motives that are not supported by reliable reporting.

5. How we use personal information

We may use personal information to:

Create and manage accounts.
Authenticate users.
Create and maintain customer workspaces.
Save onboarding and organisation information.
Provide competitor scans requested by users.
Research publicly accessible business information.
Identify relevant business events and evidence.
Generate competitor intelligence assessments.
Display scan progress and completed assessments.
Maintain a history of a customer's scans and reports.
Communicate about accounts, security and the operation of Vallience.
Provide customer support.
Investigate inaccuracies, objections or removal requests.
Protect Vallience against misuse, fraud and security threats.
Diagnose technical problems.
Understand and improve the service.
Comply with legal obligations.
Establish, exercise or defend legal rights.

We will not use information appearing in competitor research to make decisions that produce legal or similarly significant effects about the individuals concerned.

6. Lawful bases

UK data protection law requires us to have a lawful basis for processing personal information.

The basis used depends on the information and the purpose for which it is processed.

Contract

We process account, onboarding and service information where necessary to:

Take steps at your request before entering into a contract.
Create and administer your account.
Provide scans and assessments you request.
Provide any subscription or service you purchase.
Manage the contractual relationship between you and Vallience.

Legitimate interests

We may process information where necessary for our legitimate interests or those of our business users, provided those interests are not overridden by the rights and interests of the person concerned.

Those interests may include:

Providing legitimate business and competitor intelligence.
Researching publicly reported developments concerning organisations.
Identifying commercially relevant events.
Operating and improving Vallience.
Maintaining evidence supporting assessments.
Protecting our systems and preventing misuse.
Establishing, exercising or defending legal rights.

Where a person is named in a report, we consider:

Whether their identity is necessary to explain the event.
Whether the information concerns their public professional role.
The reliability and nature of the source.
Their reasonable expectations.
The possible effect of including the information.
Whether less personal information could achieve the same purpose.

Legal obligation

We may process information where necessary to comply with legal obligations, including accounting, taxation, fraud prevention and responding to lawful requests from public authorities.

Consent

Where required, we may rely on consent for:

Non-essential cookies or similar technologies.
Particular electronic marketing communications.

You may withdraw consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn.

7. Automated and AI-assisted processing

Vallience uses automated systems, including artificial intelligence, to support research and assessment generation.

These systems may:

Identify potentially relevant evidence.
Classify information.
Summarise source material.
Compare information from different sources.
Identify possible trends or commercially relevant changes.
Generate draft analysis and intelligence assessments.

Automated systems can make mistakes. They may misunderstand information, miss relevant evidence, associate information with the wrong organisation or draw conclusions from incomplete material.

Vallience assessments are business-research outputs, not authoritative statements of fact. Users should examine the supporting sources and independently verify important findings before acting on them.

Vallience does not use this automated analysis to make decisions that produce legal or similarly significant effects about individuals appearing in source material.

9. Intelligence reports

A Vallience assessment is made available to the user who requested the relevant scan through their account.

Reports may contain limited references to individuals where their professional identity is materially relevant to a significant business event.

Users are responsible for using reports lawfully and in accordance with the Vallience Terms of Use.

10. International transfers

Some service providers may process personal information outside the United Kingdom.

Where a restricted international transfer occurs, we will use an appropriate mechanism required by UK data protection law. Depending on the destination and circumstances, this may include:

A UK adequacy regulation.
The UK International Data Transfer Agreement.
The UK Addendum to approved standard contractual clauses.
Another lawful transfer mechanism.

The providers, locations and safeguards actually used must be confirmed before this notice is published.

You may contact us for more information about applicable transfer safeguards.

11. Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet legal, accounting, security and operational requirements.

Retention is determined according to the type of information and why it is needed.

For example:

Account information may be retained while an account is active and for an appropriate period afterwards.
Onboarding information may be retained while needed to provide and personalise the service.
Competitor, scan and assessment records may be retained while needed to provide report history and allow customers to access previous work.
Research evidence may be retained where necessary to support an assessment, verify its basis or respond to a correction request.
Support and privacy correspondence may be retained while needed to resolve the matter and maintain an appropriate record.
Transaction records may be retained for applicable accounting and taxation periods.
Technical and security logs may be retained for an appropriate period for diagnostics, fraud prevention and security.

We may delete or anonymise information when it is no longer required.

Specific production retention periods should be documented in Vallience's internal retention schedule.

12. Security

We use reasonable technical and organisational measures intended to protect personal information from unauthorised access, disclosure, alteration, loss or destruction.

These measures may include:

Access controls.
Authentication.
Separation of customer records.
Secure infrastructure.
Appropriate encryption provided by production systems.
Monitoring and incident-response procedures.

No internet-based service can guarantee absolute security.

13. Cookies and similar technologies

Vallience may use cookies or similar browser technologies that are strictly necessary for authentication, security, session management and requested functionality.

If Vallience uses non-essential analytics, preference or marketing technologies, they will be described in the Cookie Notice and, where required, will remain disabled until the user has provided valid consent.

Users will be able to review or change optional choices through cookie settings where optional technologies are present.

14. Marketing

Where permitted by law, we may send business users information about Vallience.

Where consent is required, we will obtain it before sending marketing communications.

You may opt out at any time using the unsubscribe mechanism provided or by contacting info@vallience.co.uk.

Account, security, service and transactional communications are not marketing communications and may still be sent where necessary.

15. Your rights

Depending on the circumstances and the lawful basis used, UK data protection law may give you rights including:

Access to personal information held about you.
Correction of inaccurate or incomplete information.
Deletion in certain circumstances.
Restriction of processing in certain circumstances.
Objection to processing based on legitimate interests.
Data portability in certain circumstances.
Withdrawal of consent where consent is used.
Rights relating to certain forms of automated decision-making.

These rights are not absolute, and exemptions may apply.

To exercise a right, contact info@vallience.co.uk. We may need to verify your identity before responding.

16. Objections and corrections

Where we process information based on legitimate interests, you may object in certain circumstances.

If you believe a Vallience assessment contains personal information about you that is inaccurate, outdated, unnecessary or inappropriate, contact:

Please provide enough information to identify the relevant report, event or source.

We will consider the request under applicable data protection law. Where appropriate, we may:

Correct the information.
Remove it.
Restrict its use.
Annotate the assessment.
Update the relevant report.
Retain limited information needed to record and respect the objection.

Changing a Vallience assessment will not alter the original information published by a third-party source.

info@vallience.co.uk

17. Children

Vallience is a business intelligence service intended for adult business users.

It is not intended for children, and Vallience does not knowingly design the service to collect information from them.

If we learn that information concerning a child has been collected inappropriately, we will investigate and take appropriate action.

18. Complaints

If you are concerned about our use of personal information, please contact us first so we can investigate.

You also have the right to complain to the UK Information Commissioner's Office:

https://ico.org.uk/make-a-complaint/

19. Changes to this notice

We may update this Privacy Notice when Vallience, its providers, its processing activities or applicable requirements change.

The current version will be published through the Vallience website.

If a change materially affects how we use existing personal information, we will take appropriate steps to bring it to the attention of affected users.

20. Contact

Questions, requests and concerns concerning privacy can be sent to: